Motel 6 and The Richards Group recently joined forces with production company King and Country (K&C) to create a :30 commercial that debuted as the centerpiece of a cross-media campaign celebrating the brand’s 50th anniversary. The spot takes us on a classic family road trip that spans 50 years. Rick Gledhill directed for K&C. This spot was completed start to finish all in house at K&C — production, direction, editorial, animation, and VFX.
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