Nike x La Casa de Carlota
La Casa de Carlota is a creative activism company, formed by neurodiverse people (they have autism, Down syndrome or schizophrenia).
Based on NIKE’s values of “diversity” and “overcoming”, the creatives of La Casa de Carlota are invited to create using their inner voice, breaking the line between the real and the imaginary, creating a world without barriers where inclusivity is patent & design is tangible, allowing you to see-touch-feel the individual artistic voice of each member of La Casa de Carlota.
To make the collaboration tangible, NIKE Air Force 1 sneakers & packaging were customized by hand, allowing an inclusive & contemporary vision of this emblematic model. The claim of this collaboration will be Express Yourself globally but will change the name to Expressa’t in Barcelona.
Credits:
Designers: Maider Arsuaga & Marco Arroyo-Vazquez, La Casa de Carlota BCN
Concept Idea, Art Direction: Maider Arsuaga & Marco Arroyo-VÁzquez
Photograph: Maider Arsuaga
School: ELISAVA
Tutor: Yon Elola
Project type: Student concept
