Coffee packaging for Talor&Jørgen
Talor&Jørgen is a Norwegian speciality coffee roastery and coffee subscription service that delivers small boxes of freshly roasted beans, sourced from across the globe, to subscribers based on their drinking habits rather than to a schedule. Product naming focuses on bringing to the forefront flavour notes rather than bean provenance, variety and preparation (although this is online and on pack) with the intention of making speciality coffee more accessible.
The range changes seasonally. This began with Apricot & Black Tea, Blackcurrant & Sugar Snap Pea and Elderflower & Butter, and continues this season with Lavender & Red Currant sourced from a cooperative in Kapsokisio, Kenya.
Talor&Jørgen’s packaging design, created by Oslo-based studio Bielke & Yang, expresses the accessible positioning of brand and the freshness of its coffee in the distinctive pairing of small robust structural choice that holds 250g and the tone and content of illustration drawn by Janne Iivonen.
Bielke & Yang’s packaging for Talor&Jørgen is unexpected and distinctive in its strategic rearranging of speciality coffee conventions. Where many rosters focus on origin and preparation, and often articulating this in a somewhat reductive, utilitarian and austere way, Talor&Jørgen draws to the forefront flavour profile, and favours a more convivial and personable brand expression. This is effectively acknowledged in Bielke & Yang’s collaboration with Finnish-born but London-based illustrator Janne Iivonen.
