British classic gets a fresh twist: MINI and Sir Paul Smith are joining forces once again, resulting in the new MINI Paul Smith Edition. These two iconic brands, united by a shared language of creativity and tradition, unveiled their collaborative project at the Tokyo premiere, the Japan Mobility Show 2025 (October 29). Rooted deeply in history, yet unmistakably forward-looking, this edition embodies both heritage and innovation.
The partnership between these brands dates back to 1998, when Paul Smith designed a limited edition MINI in his signature blue. In 1999, to celebrate MINI’s 40th anniversary, a one-off car was created, covered in 86 stripes across 26 colours. Today, they’ve gone much further: this edition is available on real Cooper models (3-door, 5-door, and Convertible), including an electric variant, not just as a concept.
The exterior strikes a balance between boldness and restraint. Three paint options are offered — the exclusive Statement Grey (a nod to the 1959 Mini Austin Seven), Inspired White (recalling Classic Mini Beige), and the familiar Midnight Black.
The roof comes in two finishes: classic Jet Black or the special Nottingham Green, paying homage to Paul Smith’s hometown. The designer’s signature “Signature Stripe” is visible across the roof and sides. Eighteen-inch Night Spoke wheels in Dark Steel complement the reimagined black-and-blue MINI badge.
“I use the word ‘irreverence’ quite a lot when I’m styling my shows… In the early days, men dressed very classically… That is why I give the customer the chance to have a little fun with a classic outfit. Now, this playful spirit carries over into the production MINIs.” — Paul Smith
The interior tells its own story. The aluminum door sills bear Paul Smith’s engraved phrase: “Every day is a new beginning”, and the floor mats feature a sketched rabbit, the designer’s lucky charm.
Inside, the cabin blends patterned fabric with stripe motifs, Nightshade Blue seats, contrasting blue stitching, and a sporty steering wheel with the signature stripe — all carefully designed to convey that this is the familiar MINI, now imbued with Paul Smith’s character.
What resonates most is the philosophy of “every day is a new beginning.” This is more than marketing; it’s a mindset realized in every detail of the car: the welcoming “hello” projection on the threshold, hand-finished elements, and meticulous attention to detail throughout.
Short History
The collaboration began back in 1998, when Paul Smith created a limited edition of the classic MINI in his signature Paul Smith Blue. In 1999, to celebrate MINI’s 40th anniversary, he designed a one-off car covered in 86 stripes across 26 colours — a hallmark of his aesthetic. In 2021, the concept car MINI STRIP was unveiled, emphasizing minimalism and sustainable design. In 2022, the MINI Recharged by Paul Smith project transformed the classic Mini into an electric car.
More information on MINI or Paul Smith. By the way, as part of this collaboration, Paul Smith has released accessories — bags and backpacks.
