BoConcept – Throne

During the week leading up to the grand finale of one of television’s biggest hits, Game of Thrones, millions of people were wondering who would end up sitting on the Iron Throne.

Taking up a strong insight, Danish furniture brand BoConcept released a series of ads that reminded viewers there’s a throne at home they’ve already lost to those with the fiercest claim.

Every dog owner knows that, no matter who pays the bills or sets the rules of the house, once their pets decide on their favourite sitting spot, no one will be able to get them out. Might as well go get a new chair to watch the final episode from.

Agency: Mass Digital
Date: May, 2019