The Hermitage Hotel

Mucca designed the rebrand for The Hermitage Hotel that leans into a bold signature yellow, paired with a custom typeface inspired by the hotel’s Beaux Arts interiors. A contemporary tone of voice redefines this heritage brand for a new era of modern Southern hospitality.

Opened in 1910, Nashville’s first “million-dollar” hotel has undergone a brand overhaul with today’s traveler in mind. Its opulent rooms famously hosted campaigners for (and against) women’s right to vote, with the yellow-rose-wearing Suffrage supporters winning by a hair.

Designer: Sean O’Connor
Art Director: Matteo Bologna
Design firm: Mucca
Client: The Hermitage Hotel