Tak flour redesign

To be honest, I haven’t seen such an interesting packaging design in a long time, especially for flour. The packaging immediately shows what the product is and what it is for. It’s clear, visual, and at the same time super minimalist.

The goal of the redesign was to enhance the on-shelf attractiveness of “Tak” flour while maintaining its recognizable brand identity and ensuring recognizability. Considering that flour is a product with a singular flavor and limited packaging options, we needed to devise a clever marketing strategy to differentiate “Tak” flour from its competitors.

Design: Backbone branding
Client: TAK MAKARON
Year: 2023