Jägermeister x Pantone

Jägermeister collaborated with Pantone® to redefine its iconic colors into “Herbal Green” and “Culture Orange” for their new visual identity. To celebrate, they released two limited design packs that are available for online purchase only. The pre-launch campaign started on social media at the end of August, with creative direction by Attitude Studio Berlin and supporting assets from Bassköster Berlin.

These design packs include a matte 0.7-liter bottle that is hand-numbered, a Pantone label, a matching shot glass, and limited-edition extras. The orange edition highlights a 1:43 scale Jägermeister Porsche 911 Carrera RSR design, while the green version features an exclusive stag head spout. The bottles are clean with no front or back labels, giving the design a minimalist look.

Starting on September 9, 2024, a total of 560 limited-edition bottles per color were available for presale at select Jägermeister online shops worldwide and also in travel retail. The price was approximately 199 euros per bottle.

via ppldsgn