Branding for SUMS_CLUB

SUMS® believe running really is about more than running, but curiosity, community and charity – the real DNA of running culture, and they are out to reflect and fuel the goodwill in running.

Run > Raise > Recycle > Repeat >

By buying premium runnings socks with SUMS® you can join their Strava club and begin raising money for charity The Outrunners simply by running. You can then recycle your worn pairs and get free pairs on new order, what’s not to love?

The brand has been designed to convey the energy of the run, there are lot’s of component parts to ensure the brand can flex, evolve and adapt to its environment.

About SUMS_CLUB
SUMS is a UK-based brand specializing in high-performance running socks that prioritize sustainability and social impact. Their products are crafted from recycled nylon, offering comfort and protection against blisters for runners on any terrain.

The design of SUMS socks is both functional and stylish, incorporating vibrant patterns and thoughtful details that enhance performance. Each pair is engineered for durability, breathability, and support, reflecting the brand’s dedication to quality and innovation.

Beyond their product design, SUMS is deeply committed to giving back. For every logged run on Strava, the company donates 5 pence to charity. Since its inception, they have partnered with The Outrunners, a foundation that supports young athletes from underprivileged communities in East London.

Founded by Ed, inspired by his marathon-running father, SUMS aims to connect and inspire the running community while promoting values of curiosity, connection, and altruism. With over 500 reviews averaging 4.9 out of 5, the brand has quickly earned a reputation for excellence and customer satisfaction.

Design by: IWANT Design