Рекламная кампания Air Max 2017. Nike. / peopleofdesign
Deal: COM domain for $5.98/year at Namecheap

Go Lighter, Go Longer.
A metaphorical exploration of air and the negative space it occupies.
The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run..

Concept, Design & Direction: ManvsMachine