“Uptake” – book design
The Pentagram create book for Uptake.
Data is being generated today at an unprecedented scale, and its potential as a tool for innovation is only beginning to be realized. Uptake is a technology startup that harnesses data science and predictive analytics to empower companies to optimize their performance. Pentagram designed Uptake: Changing Lives, Reimagining Machines, Improving Cities, Revolutionizing Industries and Shaping the Future Right Before Your Eyes, a book that explores the power and beauty of predictive data.