FIAT X SMEG Electric Cooler / peopleofdesign
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FIAT X SMEG Electric Cooler

Today we will write about collaboration of SMEG x FIAT and model – SMEG 500.

Born from an exciting collaboration between Fiat 500 and SMEG, in a relationship that dates back to the 1950’s, is an exclusive project which brings together two brands synonymous with the world of vintage style, design and technological know how, in a brand new guise.

What’s the Fiat 500 got in common with a Smeg fridge you may ask? And why on earth would you consider installing a cooling motor under the bonnet of the car? The answer is simple. Because the refrigerator is not just an electrical appliance, and the bonnet is not just a car part, of course.

The SMEG500 was born… Launched in Paris in May 2013, the SMEG500 is something much more than ‘just a fridge’. It’s something which catches the eye, tricks it, and reinvents. An extraordinary refrigerator for the homes of avid collectors, or a fashionable lounge bar perfect for serving drinks.

Today Smeg and Fiat surprise yet again with this inspirational new design. Reinventing looks, eliciting a smile, injecting the passion of creativity into the rigor of technology. It is the ability of art that allows you to see beyond appearances, beyond the limits. It is the ability of innovators who continually transform one thing into something else with ease and irreverence. The refrigerator cellar is A+ rated for energy efficiency, has a 100 litre capacity, and available in white, red and green finishes.

SMEG 500 available in: white, green and red.

SMEG 500 Green, order online on Neimanmarcus

SMEG 500 Red, order online on Neimanmarcus

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