On 2019 Citroën celebrated a century of life with a campaign specially developed, in which print & design take center stage.
A story told in 100 illustrations that describe the progress of the world and how Citroën is part of this future ahead.
Every year is one piece. And each illustration, accompanied by a reference text that tells the milestones of the year and the Citroën model in vogue at the time. Also, all the 100 pieces come alive (motion design) and can be viewed and downloaded from www.citroenargentina.com.ar/centenario for Desktop or Smartphone.
The campaign ended with the publication of a book in which the most important year of each decade came to life through an Augmented Reality app also especially developed. In Argentina, collection books, in between cars fans is a huge thing.