Stronger Than Ideas – RedMarx Beer / peopleofdesign
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RedMarx Beer

RedMarx is a beer inspired by Karl Marx and communism, with the traditional symbol of this political and socioeconomic ideology on its label: sickle and hammer.

To prove that the beer has a very strong taste, world leaders known for their fight against communism appear enjoying the drink. Proving that its taste is stronger than any ideology.

RedMarx Beer

Was photographed models wearing scenic prostheses that recreated the faces of world leaders. The costume also thought of details such as jewelry, classic clothing and tie colors.

RedMarx Beer

1 – Winston Churchill
2 – Ronald Reagan
3 – Margaret Thatcher


RedMarx Beer - making of

RedMarx Beer - making of

RedMarx Beer - making of

I found who created this campaign Marcos Becker from Brazil, special for Armazem da Utopia


We — Peopleofdesign.ru project — we do not advertise alcohol, do not urge him to drink. We show only the design.