Gucci x The North Face / peopleofdesign
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Gucci x The North Face

gucci x the north face collaboration

This collaboration between Gucci and The North Face was announced in September, 2020. And in December 2020 collection was launched. Inspired by ideas of exploration and self-discovery, Gucci taps into TNF designs from the ’70s, marrying the luxury label’s recognizable designs with the technical structure of The North Face’s garments. Featuring bold outerwear such as goose-down feather padded coats and bomber jackets, arriving in floral iterations as well as monogram print, to logo T-shirts, sweatshirts and more, the range is perfect for those looking to invest in a fun capsule.

gucci x the north face collaboration - ad campaign

In addition to the co-branded apparel, a pair of hiking boots can be seen in the campaign, available in brown, black and cream colorways. Sporting a Goodyear-weted sole and thick lacing, the classic boots are finished off with the TNF x Gucci logo at the lateral. Luggage is also featured in the collection, crafted with the recyclable ECONYL material, in eight new graphics. Lastly, Gucci’s signature Jackie bag also makes a cameo throughout the campaign.

gucci x the north face collaboration - ad campaign
gucci x the north face collaboration - ad campaign

gucci x the north face collaboration - ad campaign

gucci x the north face collaboration - ad campaign
gucci x the north face collaboration - ad campaign

gucci x the north face collaboration - ad campaign


And few photos from Milan boutique.


And some images from campaign.