Maison de MOMO

Luxury fragrance products, which were once considered indulgences for specific classes, began to diversify and emerge in the market in various forms. The reasons could be attributed to the desire to express one’s identity through small luxury items during economic downturns, as well as the increasing trend of overseas travel which might have influenced the influx of exotic fragrance brands.

Maison de Momo seized upon these market changes and focused on the attention-grabbing sweet and fresh scent of peach, perfect for fragrance novices. Drawing upon the perennially top-ranked peach scent on the wish lists of high school and college students, Maison de Momo symbolically embodies the lusciousness of pink peaches and offers an irresistible sweetness akin to being trapped in a “house of peaches,” as suggested by its name. Specifically targeting the Instagrammable generation of Millennials who encapsulate their preferences within square frames, Maison de Momo infused powerful pink energy throughout its brand. Starting and ending with pink, Maison de Momo’s worldview asserts “Pink is the new green,” aiming for a neutral Millennial pink rather than Barbie pink, while emphasizing the intrinsic vitality of pink.

Adding a touch of vitality to everyday life with “PINK PLEASURE,” Maison de Momo’s products concentrate on youth as fresh as slightly bitten peaches, providing all fragrance-related products and services necessary for their lifestyle. Starting with candles, diffusers, and fabric perfumes, the brand expands into body care lines and offers a variety of pink goods, proposing a new pink lifestyle.

Opening a small pink door into the odorless, gray cityscape, one steps into the pink-hued youthful sketch of Momo, filled with the scent of peaches. The logo, symbolically representing the flowing sweetness of ripe peaches, stands out, while retro tape and funky neon sign-like fonts stimulate the retro sensibilities of the Millennial generation.

Design by Eggplant Factory (Korea) and their Behance