Heights package

I found great project by Pentagram. Pentagram have incredible projects ))

Pentagram has developed the bottle design and shipping box for Heights, a brain health and wellness startup with a simple purpose—to elevate and extend cognitive performance by nourishing the brain. The first product for this new brand is a smart supplement with clever content, intelligently delivered through the letterbox and inbox.

As Heights is a direct to consumer brand, the design of the bottle was driven by two factors: it needed to be highly distinctive in order to launch the brand, and it also needed to be less than 25mm thick to fit through the letterbox for efficient delivery and a great customer experience. Eschewing the usual cold, science-like design language used by supplement brands, the bottle shape has a soft asymmetric form like a thought bubble, which provides a large flat window onto the capsules, which have a transparent casing revealing the natural ingredients inside.

More about project you can read at Pentagram website.