Mövenpick Swiss packaging

Mövenpick is one of Froneri’s most iconic brands. It is the third largest ice-cream manufacturer in the world and brings together decades of business, R&D and manufacturing expertise from Nestlé.

Froneri entrusted FutureBrand with the following challenge: How can we reduce the gap between the premium but slightly distant positioning of the brand and the instinctive pleasure of ice cream, in order to meet their strategic ambitions of reaching a top market position worldwide and compete with international brands such as Häagen Dazs or Ben & Jerry’s?

The visual universe that we created introduces Mövenpick’s Swiss origins through a simple and joyful illustrative treatment, and we redefined the global consumer journey in order to leverage this new brand universe – including new brand codes, corporate imagery, packaging for core ranges, limited editions, point of sale and retail experience.