New Balance 996, 990v4, 990v6 / peopleofdesign
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New Balance 996, 990v4, 990v6

NewBalance 996, 990v4, 990v6

Hello New Balance fans. Who loves New Balance MADE in UK and USA – here news for you. Soon will be released 3 models in new colors.

Made in USA 996

Color: Pink haze with silver

Introduced in 1988, the 996 was the first radical offshoot of the original 990. The 996’s technological features represented six years of evolution, and featured a subtly streamlined exterior design, making for an exceptionally wearable, high-performance shoe. The MADE in USA 996 is outfitted with a premium hairy suede, mesh, and leather upper featuring a pink haze colorway.

New Balance 996 Pink Haze

New Balance 996 Pink Haze

New Balance 996 Pink Haze

More information on New Balance.


Made in USA 990v4

Color: Limestone with white

The 990’s original designers were tasked with creating the single best running shoe on the market. The finished product more than lived up to its billing. When it hit shelves for the first time in 1982 the 990 sported an elegantly understated grey colorway, and a then unheard of three-figure price tag. For avid runners and ahead of the curve tastemakers alike, the 990 was a mark of quality and superior taste. There have been updates to the design since ’82, and more color options, but the 990’s aspirational status symbol aura has never changed. Simply put, the 990 is the shoe so good, that we’ve never stopped making it. The MADE in USA 990v4, originally introduced in 2016, continued to refine the v3’s modernization of the silhouette. This new addition to the Seasonal Collection features a premium suede and mesh upper in white and limestone.

New Balance 990v4

New Balance 990v4

New Balance 990v4

New Balance 990v4

More info on New Balance official.


Made in USA 990v6

Color: Mindful grey with bone

The designers of the first 990 were tasked with creating the single best running shoe on the market. The MADE in USA 990v6 embraces this original mandate, with a series of performance-inspired updates. The upper dispenses with the standard midfoot saddle, allowing the pigskin and synthetic overlays to flow from heel to toe across the mesh underlay, for a speedy, streamlined look. While the evolved design marks one of the most dramatic changes from one generation model to the next that the 990 has ever seen, the greatest leap forward occurs on the inside. The addition of FuelCell midsole cushioning means that the evolution of the 990 can be felt as much as it can be seen.

New Balance Made in USA 990v6

New Balance Made in USA 990v6

New Balance Made in USA 990v6

More photos and info on NewBalance.com


This three models will be released – July 27, 2023. In addition to these models, a model was released on June 16 990v6 in Limestone with magenta color.