Lacoste virtual store

Apparel brand Lacoste is opening up a new virtual store for the summer. Pieces from Lacoste’s summer apparel collection are available for purchase throughout, and visitors can also participate in a crocodile-themed scavenger hunt game.

Holders of Lacoste’s UNDW3 tokens on Ethereum can access an additional underwater VIP space, which can be unlocked either by an email login or by connecting a digital wallet containing the token.

For sale in the VIP space is an exclusive UNDW3 apparel collection, made for and co-created in March by Lacoste’s UNDW3 community members. Each physical garment comes with its own digital twin as an NFT, plus an augmented reality (AR) feature accessed by scanning a QR code.

An exclusive extra level of the scavenger hunt game also plays out in the member space, with the opportunity to win prizes every week during the summer-long activation.

Welcome to Lacoste Virtual Store

Store for Lacoste was created by Emperia.