November 17, Berlin. In the 2017 Epica Awards there were Grand Prix winners from Canada, the United States, Poland, Germany and France. The jury decided to award two film Grand Prix this year, one for a film supporting a nonprofit organisation and one for a commercial for an online retailer.
Network of the Year: McCann Worldgroup
Agency of the Year: BBDO New York
Production Company of the Year (sponsored by GPN): Great Guns
Who get Grand Prix and Gold
Scholz & Friends get grand prix for “Newspaper Stack – Trump”
Grand Prix and Gold for Fearless Girl / McCann New York.
Grand Prix and Gold to BBDO New York for “Evan”.
Grand Prix and Gold to Bardzo. Film for retailer Allegro.
Innocence Canada has helped exonerate 21 people who spent a combined 130 years in prison for crimes they didn’t commit. To bring the human side of wrongful conviction to the organization’s logo, we brought these 21 people to the brand’s forefront. Each brush stroke in the logo was created by the exoneree it represents. The resulting tally marks, iconic of time behind bars, now represent freedom. The logo will continue to grow with every exoneration.
In France, addictions account for one in five deaths. In this context, Addict Aide was established to raise awareness of the issue. Together with BETC, it created louise.delage – a fake Instagram account of a seemingly carefree woman. Using growth hacking techniques, she gained 110,000 followers over a few weeks before the truth was revealed. In that time, eagle-eyed followers would have picked up on the fact that in every post, Louise is pictured with alcohol.
Lacoste – Timeless / BETC Paris
3M / Cheil Worldwide Germany, Schwalbach am Taunus.
Headphones JBL / Cheil Worldwide, Hong Kong
Ikea responsed to Balenciaga / Acne Stockholm
Lighthouse / Havas AG (Zurich)
Heimat Wien — “Grow with your garden.”
Full results list you can check on official Epica Awards site.