Huawei "Santa rebooted" / peopleofdesign

Huawei “Santa rebooted”

A modern Santa has embraced yoga, clean eating and smart technology in Huawei’s first Christmas campaign for the European market.

Along with the ad the tech brand has partnered with children’s charity Save the Children. Huawei donated £500,000 to the charity and is encouraging viewers to share the film to raise awareness of its cause. The ad was created by Doner London and directed by Nick Jasenovec through Caviar London.