Cabeza Patata Studio was commissioned by Spotify for their 2019 Premium Campaign in which they worked closely with Spotify creative team to develop a series of 11 videos and 25 illustrations on the theme of ever-changing moods and the ability of music to help shape and change feelings.
First challenge was creating a character which would work in Spotify’s 72 markets and not isolate any of the audience. Cabeza Patata Studio went through various iterations of clothing and style to create an easily-identifiable, modern, gender-neutral character with no specific age or race.
Then they focussed on the 12 moods designers wished to portray, from positive and full of energy to more sombre and subtle videos.
For this ‘Optimistic’ character they wanted a more refined and elegant clothing style to contrast with the energetic, childlike animation.
Full project you can see at Behance