Spotify Premium Campaign 2019 / peopleofdesign
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Spotify Premium Campaign

Cabeza Patata Studio was commissioned by Spotify for their 2019 Premium Campaign in which they worked closely with Spotify creative team to develop a series of 11 videos and 25 illustrations on the theme of ever-changing moods and the ability of music to help shape and change feelings.

First challenge was creating a character which would work in Spotify’s 72 markets and not isolate any of the audience. Cabeza Patata Studio went through various iterations of clothing and style to create an easily-identifiable, modern, gender-neutral character with no specific age or race.
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Then they focussed on the 12 moods designers wished to portray, from positive and full of energy to more sombre and subtle videos.

For this ‘Optimistic’ character they wanted a more refined and elegant clothing style to contrast with the energetic, childlike animation.

Spotify Premium Campaign

Spotify Premium Campaign

Spotify Premium Campaign

Full project you can see at Behance