Radugadesign on Pause Fest 2020 / peopleofdesign
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Radugadesign on Pause Fest 2020

“I am” project by Radugadesign studio became the part of “Motion response selection” for Pause Fest 2020. “New Odyssey” is theme of this year dedicated to the new decade for which we are required to welcome new values and virtues. What will 2020 be about? And what kind of revolution is waiting for us during the new decade? Technological? Societal? Anthropological?

In this project was rely on the simulation hypothesis. If the hypothesis is true, in the future we will be able to become “creators” of the virtual world that will turn into “real” for its new inhabitants. Our world may not be the main in the universe but the part of a multiverse, just an experiment of some overdeveloped civilization.

Our “New Odyssey” is essentially a journey – a journey in search of answers: “What is reality?”, “Who am I?”, “What am I doing here?” and even “Am I here?”, “Am I?”

“I am” will be presented at the festival in Melbourne and broadcasted at 20 led-billboards in Los Angeles among 12 others.