Basic Agency / peopleofdesign

Basic Agency - Beats By Dre

First of all, i don’t wanna talk much about this Basic Agency, because i wanna show you their works.

BASIC® is an independent branding & experience design company working at the intersection of culture, design, and technology. They named agency BASIC® because to they, the best brands are simple ones. Brands thrive on their ability to be understood. People do too.

Basic Agency - Beats By Dre

Beats by Dre is a billion dollar empire with a market share of over 70%. Its brand is now an icon in today’s pop culture, known for its bold and quality advertising, its roots in music and sport, and the legendary status of its founders.

This website got awards in Webby Awards: 2017 Site of the Year; Two categories: eCommerce / Shopping and Mobile Best Practices.

Basic Agency - Beats By Dre


Basic Agency - Health Ceramic

Heath Ceramics is best known for it’s thoughtful products that embody creativity and craftsmanship. Since their founding in 1948, they still operate their original dinnerware factory in Sausalito, and have added a tile factory in San Francisco’s Mission district. Their retail showrooms in SF and LA offer a collection of beautiful, high-quality goods of all types that blur the line between everyday objects and family heirlooms.

We partnered with Heath to create an elevated eCommerce experience, one that mirrors their showrooms, reflects the values of their brand, and elegantly blends content and products within an experience focused transactional funnel.

Basic Agency - Health Ceramic


Basic Agency - Nixon

Bringing global brand growth to Nixon through eCommerce. Nixon is a premium lifestyle and accessories brand, bridging the the gap between California surf culture and functional fashion. Over the years, Nixon has attracted a dedicated fan following, and the once small watch brand has become a global lifestyle brand in over 90 countries.

We teamed up to deliver an on point eCommerce platform worthy of its new stature. Our name is built on bringing the human experience to award-winning, consumer-facing digital. The partnership was sound, and the results speak for themselves.

Basic Agency - Nixon

Basic Agency - Nixon


Basic Agency - Nike

Nike was born bold, and every campaign further shares its iconic message to people everywhere in the world. We were tasked with the challenge of stepping up the brand’s efforts with the approaching NBA season.

Our campaign framework is focused on the ‘game-changing’ emotional spirit of three Nike athletes we would use for the campaign – Lebron James, Kobe Bryant, and Kevin Durant. The moments these icons inspire are rooted in emotion, not only physical prowess.

Basic Agency - Nike

Basic Agency - Nike

Basic Agency - Nike

Basic Agency - Nike

Basic Agency location: San Diego, CA, USA
Clients: Apple, Nixon, Nike, Playstation, wework and other…