IKEA: Still Loading rug / peopleofdesign

I saw this in Instagram and — this is great idea. So. This is result of collaboration IKEA with Virgil Abloh, was released in 29 september 2018.

The “Still Loading” Rug, which features the words “Still Loading” between Virgil’s signature quotation marks as well as a background that effectively hasn’t loaded in yet. The rug’s dimensions are 140cm x 200cm.