Bibite Sanpellegrino / peopleofdesign

Bibite Sanpellegrino

Sanpellegrino Italian Sparkling Drinks have been synonymous with Italian quality, creativity and taste, all of which together have served as an inspiration to the young students from the design school IED in Milan in their artistic recreation of Sanpellegrino most iconic products.

This unique opportunity derives from the passion that Sanpellegrino Italian Sparkling Drinks has for supporting the creative and innovative potential of young designers. The artist whose work channels the creative spirit of the brand and celebrates unique Italian taste best, will win a scholarship.

Stefano Cattaneo, one of the senior artists not running for the scholarship, presents a trio of artworks that depict Sanpellegrino Italian Sparkling Drinks as a traveller through time. He introduces a journey of unique Italian taste that began in 1932 and continues up until today in 2021. A journey, that is not over yet…

Matteo Vilardo, one of the senior artists who is not running for the scholarship, chose to celebrate Sanpellegrino Italian Sparkling Drinks through surreal imagery… where the products are under the citrus light. It is an iconic representation of the features and characteristics unique to every range.

Sanpellegrino - IED - Chiara Fascetti illustration

Chiara Fascetti chose a timeless and surreal setting to take this photo of Sanpellegrino Tonica Citrus: in “a luminous, playful, sparkling place where everyone can take the time to savour its unique flavour with friends.”

In his illustration, Alessandro Moretti has worked to create a dreamlike atmosphere by introducing an evening ritual on the terrace. He has put under the spotlight the role Sanpellegrino Tonica Citrus plays in the world of mixology when it comes to creating an authentic drinking experience.

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