Lacose Christmas campaign 2016 / peopleofdesign
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Lacose Christmas campaign 2016

Lacoste Christmas Campaign 2016 by Jean Paul Goude

Lacoste knows how to give holiday energy. Their 2016 Christmas campaign, shot by renowned fashion photographer Jean Paul Goude and styled by Alex Aikiu, features classic Christmas shrubbery snipped into the iconic Lacoste croc silhouette. With models: Mathias Lauridsen and Vanessa Moody.

Lacoste Christmas Campaign 2016 by Jean Paul Goude

Lacoste Christmas Campaign 2016 by Jean Paul Goude


As part of the Christmas campaign, in collaboration with Jean Paul Goude, the Lacoste logo was played out in an unusual way and placed on T-shirts, polos, bomber jackets and accessories.

Lacoste limited logo. Collection with Jean Paul Goude

Lacoste limited logo. Collection with Jean Paul Goude

Lacoste limited t-shirt. Collection with Jean Paul Goude

Lacoste limited t-shirt. Collection with Jean Paul Goude

Lacoste limited t-shirt. Collection with Jean Paul Goude

Photo: Jean Paul Goude